ESOP Communication During Economic Hard Times
By Mike Shay
The economic situation creates uncertainty about our companies and how individual employees may be affected. Uncertainty leads to anxiety, and anxiety can often lead to unproductive or fear-based behavior. This article addresses the importance of clear and open organizational communication, particularly during periods of economic instability. It provides a roadmap of seven ESOP communication objectives that focus leadership on employee engagement in the process of determining how the company will respond to the downturn and how it will prepare itself for the future.
Originally Published In:
Client Alert, August 2009
Steiker, Fischer, Edwards & Greenapple, P.C./SES Advisors, Inc.