Thought Leadership

Rolling Out Your ESOP: What to Say, When, and How

By Alex Moss and Matt Hancock

This chapter addresses how to introduce an ESOP to your company, from the initial announcement through follow-up activities. This “rollout” process takes place over 12 to 18 months. It should seek to help employees understand your ownership transition, to enhance trust and to build a shared commitment to making employee ownership and the company successful.

Chapter 3, ESOP Communications Sourcebook, National Center for Employee Ownership (NCEO), 7th Edition, 2018

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