Linshuang (pronounced “Lin-Shang”) Lu, MSOD, is a Managing Principal at Praxis Consulting Group. She currently provides organization development, strategic planning, leadership development, and culture change services to nonprofits and employee-owned companies. She is passionate about helping organizations develop their leaders and foster deeper staff engagement in order to create better workplaces and achieve greater impact.

Linshuang plays an active role in the employee ownership community, regularly speaking at regional and national conferences, and writing on leadership development and culture topics. She has served on the board of the ESOP Association and the National Center for Employee Ownership. Linshuang is currently a member of the Ownership Culture Committee of the ESOP Association.

In the nonprofit community, Linshuang serves on the Advisory Board of Leadership Learning Community and is a Steering Committee Member of Philadelphia’s INTERGEN. She has contributed to publications by the Center for Creative Leadership and the OD Practitioner on leadership and impact.

Linshuang teaches a master’s level course on Team Dynamics at the Philadelphia College of Osteopathic Medicine and financial leadership in the Nonprofit Executive Leadership Institute (NELI) Certificate Program at Bryn Mawr College. She has guest taught in two courses at the Nonprofit Leadership (NPL) Master's degree program at the University of Pennsylvania's School of Social Policy and Practice.

Prior to joining Praxis, Linshuang worked at Nonprofit Finance Fund where she taught workshops and provided consulting services to nonprofits in financial planning, management, and education. She was one of the lead developers and writers of the NFF/GuideStar Financial Scan Report. She has also worked as a strategy consultant at Mercer Oliver Wyman (now Oliver Wyman), advising companies on new product development and risk management.

Linshuang holds a Master of Science in Organization Development from American University. She also completed the Huntsman International Studies and Business Joint Degree Undergraduate Program at the University of Pennsylvania,with a BS in Economics from the Wharton School of Business and a BA in International Studies and Comparative Literature.